If advertising execs, cinema managers, a selection of ex-girlfriends and Russia frequently remind me, bigger is better. Why have a 9" pizza when instead you can opt for the version with enough cheese to keep the mouse trap industry alive for the next twelve and a half decades? This is a conclusion shared by Creative Assembly who in an effort to strive for the title of ‘biggest (I'm not making up for anything) game ever' have decided that Europe alone is not enough to keep the modern image conscious armchair emperor happy, and that instead they must provide much more to quench our greedy thirst for land.