From the moment business owners first realised that video games could be a viable money-making entertainment platform, the industry became cut-throat, with a handful of key figures leading the way. While executives were keen to get a slice of the pie from the start and invest early, the majority had no idea what they were doing, handling a foreign technology they knew little about with something of an iron fist. Making reckless decisions, quashing the creativity of studios and doling out unreasonable deadlines like it was going out of style was the order of the day.
Xbox 360
